JOUÉCABOIS

From a century-old family sawmill in western France, Jouécabois is a range of toys that integrates a chain of values:

• French manufacturing
• Ecological criteria
• Price

The choice we made in 2006 seems to be in line with the expectations of today's consumers, who are concerned about preserving the planet. They want to be sure of the quality and traceability of the toys they give to their children and grandchildren, but they also want to pay the right price.